Web Analytics Client Audit

Complete the form below so we can determine your goals and needs.

Company Name (required)

Name (required)

Email Address (required)

Domain of the website you would like to analyze

Does the website have any subdomain?

YesNo

What are the main business objectives of your website? Select all applicable options:

Sales (e-commerce)Lead GenerationContent PublisherClient SupportBrandingOther Please indicate below:

According to your business objectives, indicate your macro and micro conversions.

What is your customer demographic? Describe it using variables such as age, sex, interests, etc.

What is the geographic target for your audience? Indicate region, country, cities, language, etc.

List your top 3 competitors on the web. For each of them indicate their main strengths/weaknesses.

What is your experience in Web Analytics?
No previous experienceWe had/have a consulting agencyWe had/have a dedicated internal functionOther Please indicate below:

What digital marketing channels are you using? Select more than one if applicable.
NoneSearch Engine OptimizationAdWordsAdSenseFacebook AdsSocial NetworksEmail MarketingMobile MarketingOther Please indicate below:

If you have Google Analytics implemented on your website. Please select the following options that best describe your implementation:
Basic implementation (just standard tracking code installed)GoalsFiltersFunnelsE-commerce tracking (if applicable)Site search tracking (if applicable)Cross-domain tracking (if applicable)EventsCustom variablesAdwords linking (if applicable)Web Master tool linkingCampain tracking (auto tagging for Adwords; UTM tags for non AdwordsCustom SegmentsCustom ReportsCustom AlertsDashboardsRemarketing listExternal Data importContent groupingChannel groupingAttribution models

Indicate your website host, who developed your website and the IT person/team currently in charge of its maintenance.