Digital Analytics

What is Digital Analytics and How Can it Be Leveraged?

Digital Analytics allows you to collect information about interactions on your website. These website interactions include the referrer url, search keywords, IP address, and activities of the visitor. With this information, you can improve site content, call to action on the website, marketing campaigns, site content, and information architecture.

Who Needs To Analyze Their Analytics?

Any business that is interested in improving their online performance as it pertains to the goals and key performance indicators that have been set. If you are responsible for your Digital Content Strategy you need to be continually justifying the Return On Investment of your website and online activity. If businesses are not sufficiently staffed or trained to review the results and potentially make decisions based on this information you need help.

What Should Your Visitors Be Doing On Your Website?

• Consume Content
• Sign up for an offer
• Purchase a service/product
• Longer visits, more purchases
• Convert Visitors to Subscribers

At Codeshed We Can Assist You In Leveraging Your Digital Presence So You Reach Your Goals. Our Services Include:

• Strategy Sessions
• Key Performance Indicator creation and analysis
• Dashboard Setup/Adjustments
• Creation of Sales Funnel tracking within analytics software
• Monthly Analytic Reporting
• Monthly Discussion Reviews
• Recommendations & A/B Testing

Take the guess work out of your online strategies and let the data make the call. Are we a right fit? Fill out our project discovery survey so we can determine your needs and determine if we can help you. See Web Analytics Needs Assessment